There's something wrong with the cat food industry
Cat food has not changed since 1950.
More than 30% of cats will develop some form of kidney disease. Over 50% of cats are overweight or obese. And more than 85% of cats will get some form of dental disease in their lifetime - roughly the same percentage who eat dry food.
A leading cat food label:
INGREDIENTS: meat by-products, poultry by-products, chicken, natural flavour, sodium, tripolyphosphate, dried yam, carrageean, minerals & vitamins, colour, xanthan gum, dL-methionine, taurine, sodium nitrite (for colour retention) sufficient water for processing
What’s really in your cat food? Read on to find out.
Hardcore
truth
Will kibble keep your cat’s teeth healthy? Short answer, no. Kibble can’t replace proper dental care.
Learn more about
Fight for fresh food
Knowing the key to cats’ health was putting real food in their bowls, we can’t afford to be patient. We’re constantly reminded by our customers about the benefits of fresh food for their cats, for both their short-term and long-term health.
Most of these cats weren’t visibly ‘sick’ or struggling with specific issues. In some cases though, cats who had been given only weeks or months to live suddenly have a new lease on life.
What is fresh food?
1. Human-quality meats
We use 100% human-quality meats we can eat ourselves. All recipes are created by a Board-Certified Veterinary Nutritionist® to be nutritious, complete and balanced. All ingredients are chosen for their bio availability of amino acids, the building blocks of protein, to be easily absorbed and metabolised by cats.
1. Human-quality meats2. Gently-cooked and frozen fresh
We gently-cook ingredients to perfection to lock in vital nutrients and flavour. And flash freeze these to keep them free from preservatives and high-heat sterilisation. We put nutrition and digestibility over extended shelf life.
2. Gently-cooked and frozen fresh3. No shortcuts
From sourcing to cooking to quality assurance, we’re in control of every step.
3. No shortcuts
Incredible health benefits
As reported by 95% of KatKin customers
Better digestion, less stink in the litter box
No grains your cat struggles to digest = no smell, no mess, no fuss.
More energy and playfulness
Meat is a cat’s best source of energy. They’re tired and moody without it.
Shinier, thicker coat and less hairballs
Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.
Easy-to-maintain healthy weight
Personalised calories get cats easily to their natural weight. No fuss.
Cat parents say scores of other ailments mysteriously disappear.
But don’t just take our word for it.
Food allergies
“Her fur grew back to the lovely coat she had before she had allergies, and overall she’s much happier and healthier.” Dexy + Pickle
IBD
Tried drugs from the vet, literally 100s of other cat foods, now his stools are normal, at last!
Diarrhoea
He had explosive diarrhoea several times a day, so I thought I'd try KatKin. The diarrhoea stopped instantly.
Colitis
She had colitis so I looked for a healthy option. This has cleared up and she’s now a happy healthy cat.
Appetite loss
My elderly cat had very little appetite, but on KatKin she’s eating heartily and looking for more.
Sensitive stomach
It's been two weeks now. Her stomach normalised. It gives me such a joy to see our cat transforming.
Read our reviews for hundreds more amazing stories.
“Feeding your cats well is the best way to support their health.”
